Comments on: Calculating the ROI on analyst relations http://hasan123456789.wordpress.com/2006/12/19/calculating-the-roi-on-analyst-relations/ Just another WordPress.com weblog Fri, 07 Mar 2008 19:55:00 +0000 http://wordpress.com/ hourly 1 By: Duncan Chapple http://hasan123456789.wordpress.com/2006/12/19/calculating-the-roi-on-analyst-relations/#comment-32 Duncan Chapple Tue, 02 Jan 2007 11:48:00 +0000 http://hasan123456789.wordpress.com/2006/12/19/calculating-the-roi-on-analyst-relations/#comment-32 Hi James,<br /><br />I'm not really sure if there's that much to say about it. We're interested in influence on <b>enterprise-scale buying</b>, and our ongoing internationals surveys of CIOs and other buyers shows that the bloggers have little influence on buying at this stage.<br /><br />I'm glad you find analysts' blogs worth reading, but that is currently not the general case for tech buyers.<br /><br />Duncan. Hi James,

I’m not really sure if there’s that much to say about it. We’re interested in influence on enterprise-scale buying, and our ongoing internationals surveys of CIOs and other buyers shows that the bloggers have little influence on buying at this stage.

I’m glad you find analysts’ blogs worth reading, but that is currently not the general case for tech buyers.

Duncan.

]]> By: James McGovern http://hasan123456789.wordpress.com/2006/12/19/calculating-the-roi-on-analyst-relations/#comment-29 James McGovern Mon, 01 Jan 2007 22:49:00 +0000 http://hasan123456789.wordpress.com/2006/12/19/calculating-the-roi-on-analyst-relations/#comment-29 Could you talk about how analyst influence could be measured in the blogosphere in your next blog entry?<br /><br /> For example, I work for a large enterprise and read the blogs from The 451 Group, Elemental Links and Redmonk frequently.<br /><br />How could a vendor measure their influence on me? Could you talk about how analyst influence could be measured in the blogosphere in your next blog entry?

For example, I work for a large enterprise and read the blogs from The 451 Group, Elemental Links and Redmonk frequently.

How could a vendor measure their influence on me?

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